Our Team

37th AVENUE, the content agency, combines media savvy, solid marketing experience, stringent journalistic standards and bold creativity.

We not only serve our Quebec clients in English, but also adapt content from our clients outside Quebec for the Francophone market.

Steve Proulx

Founder and President

A journalist for the past 15 years, Steve was the editor-in-chief of two magazines (Urbania and Le Trente), published 13 books, co-hosted a television program, contributed to some of Quebec’s most influential magazines and wrote a regular column about media for seven years in the weekly newspaper Voir. In 2011, he founded 37th AVENUE to provide fresh, peppy content for business platforms.

Patrick Pierra

Partner, V.-P., Business and Strategy

Patrick, a journalist who became an entrepreneur/publisher, was previously the content, marketing and development manager for various media outlets. As a digital media pioneer, he launched the first news website in Quebec (Branchez-vous) and then the first website for tablet users in the United States (TabTimes). At 37th AVENUE, he helps various organizations make the strategic shift towards content marketing.

Maryse Pépin


For more than 20 years, Maryse worked as an IT consultant and programmer for major firms (Gaz Métro, Future Shop, City of Montreal). She administers the La Voûte platform, which tracks 37th AVENUE’s content production.

Our collaborators

To meet growing demand in specialized areas, 37th AVENUE works with independent collaboratiors well-known in their respective fields: writers, journalists, translators, graphic designers, photographers, directors, videographers, programmers, etc.