Our work

Since 2011, we have been producing effective and engaging content that clearly communicates our clients’ messages to specific decision-makers or the general public.

National Bank

We regularly add various new articles to the National Bank’s blog.
Articles that provide practical advice about personal finances:

Advice for business owners and managers:

bnc entrepreneurs strategies investissement

Interviews with entrepreneurs:

“The 37th AVENUE team is dynamic and highly efficient. It adapts readily to a variety of situations and comes up with effective solutions. With their expertise and proactive approach, they provide us with guidance and advice for every new project. Their content is always original and relevant.”

– Philippe Santerre, Senior Advisor – Content Marketing, National Bank of Canada.

Bell Media

We regularly produce a wide variety of content for several of Bell Media’s digital platforms.

For the Sympatico site, we produce science news briefs and photo galleries.

sympatico science superlune

For the VoyageVoyage.ca site, we produce video-photo galleries>/b> such as:

voyagevoyage galerie 10 auberges
We handled Infiniment Canada, the French-language adaptation of the Far & Wide site (developed in collaboration with Destination Canada). For this platform, we developed stories, translated and adapted articles, and managed the Instagram account.

infinimentcanada instagram


Bicycles Quilicot

Bicycles Quilicos, a retail store specializing in bicycle sales and repair, wanted to position itself as a credible player in the Quebec cycling movement. We produced a large number of blog posts for the Bicycles Quilicot cycling blog aimed at both beginners and urban cyclists.

quilicot blogue accueil

We conducted a series of interviews with celebrities who loved cycling. These included:

We wrote a buyer’s guide to E-bikes (here).

We produced various infographics, including:>:

quilicot infographie que-verifier
DFor the 100th anniversary of Bicycles Quilicot, we created a 100year interactive timeline.

quilicot ligne-du-temps course

We also scoured the Bicycles Quilicot archives to develop various types of content, including some amusing and instructive blog posts about the history of cycling in Quebec:


For Desjardins Wealth Management we worked with two of its agencies, Touché! and LG2, on an awareness campaign about wealth-transfer planning.
We wrote accompanying content pages that were published in the magazines L’Actualité et Véro.

To position Desjardins advisors as the initial contact for members planning their estates, we wrote the Planning Your Estate Transfer page on the Desjardins website.

TC Media

In collaboration with Les Affaires’ B2B Solutions team, we help brands showcase their expertise by producing thought leadership articles that are published in LesAffaires.com’s Le savoir d’entreprise:

“37th AVENUE brilliantly carried out its assignments. We particularly liked the quality of its written material.”

– Catherine Alain, sProject Manager, Innovation Média B2B, Groupe Les Affaires


We worked on the launch of the Conseil d’expertsblog (the French version of For Your Business), the marketing cornerstone of TELUS content for its business clients in Quebec. This blog gives business decision-makers valuable, accurate and useful information about current technological issues, including the Internet of Things, IT Security and the Cloud. We wrote more than 100 blog posts, including:

telus article vol-de-donnees

To make businesses aware of opportunities on the Internet of Things and to position TELUS as a key resource in this area, we published several articles on LesAffaires.com.

We also developed several infographics including:

How to do more in a day?

telus infographie 2 écrans

“In developing our B2B content strategy framework, our collaboration with 37th AVENUE was key. Their team delivered top-notch content that precisely met the needs of the clients we are attempting to attract.”

– Marie-Laure Fauconnier, Marketing Communications Manager, Content Marketing, TELUS

Ville de Montréal

We produce and coordinate content for À nous Montréal, a multiplatform magazine that encourages Montrealers to take pride in their city and enjoy its attractions.

Our contribution to this magazine includes articles, news, interviews and a calendar of events.

For the À nous Montréal blog, we produce blog posts, photographs and videos.
For example, a video to showcase the business people and creative endeavours that have come here from other countries.

Ex.: une vidéo pour mettre en valeur les commerçants d’origine étrangère.

We also updated HabiterMontréal’s website content strategy.

habitermtl accueil

To implement this strategy, we went in the field in various parts of Montreal and wrote a series of stories that made readers feel good about what their neighbourhoods have to offer. Examples include:

habitermtl ville-emard

Other clients

Campus Montréal | Writing articles and impact storie

Dentons | Producing a video

Fillion Électronique | Writing articles for the blog, writing promotional and advertising material, producing newsletters, managing social media

Fondation Lucie et André Chagnon | Articles and infographics for the Naître et grandir website

Ivanhoé Cambridge | Blog posts

Le Devoir | Consulting on a native advertising strategy

Library of Parliament (Ottawa) | Content strategy

Montréal International | Creating all the content for the the I Choose Montréal site.

Observatoire des tout-petits | Consulting on content dissemination through the media

Ordre des conseillers en ressources humaines agréés (CRHA) | Writing articles for the human resources portaldeveloping a content strategy for an upcoming business information site

Planète + Canada | Social media content strategy and management

Pro2P | Writing the corporate website text for an Oracle E‑Business Suite integrator (now acquired by Alithya)

Québecor Media | Articles for Canoë and 24h

SPPMM (Syndicat des professionnelles et professionnels municipaux de Montréal) | Content strategy for a website redesign

Stantec | Writing the “What we do” section for a corporate website

TC Media – Métro newspaper | Columns and infographics

TechnoCompétences | Writing articles

The Canada Council for the Arts | Content strategy

Workopolis | Articles that provide advice and first-person accounts about workplace life