The Content Agency

Meet your copywriting team.

Our team is a blend of seasoned specialists from the fields of journalism, copywriting and translation, each with finely-tuned expertise in the many spheres of communication. We produce engaging and inspiring content for all platforms. Our team is well-known for their meticulous approach, precision and extensive experience in producing memorable content that will meet your visibility and communications needs.

Whether we’re addressing the general public or specialized audiences, we treat all content with the qualities you can expect from seasoned professionals: curiosity, concern for clarity and precision, nuance and a knowledgeable understanding of the issues.


Web writing, journalism, research, interviews, event coverage, infographics, corporate writing, rewriting, revision, translation, adaptation.

Editorial management

Editor-in-chief, blogs, social media accounts, native content.


Analysis, content strategy, performance, production schedule, researching subjects, SEO optimization.

Our team
Steve Proulx
Founder and President

A journalist for the past twenty years, Steve has edited two magazines (Urbania and Le Trente), published 13 books, cohosted a TV show, and contributed to the most prestigious Québec magazines. For seven years, he wrote the Angle Mort column in the weekly publication Voir. In 2011, he created 37e AVENUE to feed organizations’ platforms with fresh content.

Louise Bouchard

Louise has 20 years of experience in journalism and communications. For over 15 years, she worked at Radio-Canada’s radio arm as a journalist, desk editor, producer and assignment editor. She also taught history and journalism at the college and university levels in Québec and Ontario. Louise joined the 37e AVENUE team in fall 2020.

Caroline Bouffard
Caroline Bouffard

Caroline has been immersed in the digital content universe for nearly 20 years. She was Digital Editor-in-Chief with Astral and Bell Media and a college digital communications advisor before joining 37e AVENUE.

Maryse Pépin
IT Director

For over 20 years, Maryse has worked as an IT and programming consultant with major organizations (Gaz Métro, Future Shop, Ville de Montréal). She administers the La Voûte platform, which manages tracking of 37e AVENUE’s content production.

Where does the name “37e Avenue” come from?
In 2011, Steve Proulx launched an agency dedicated to content production. It was born in the basement of his Montréal home on Rue Viau — between 36e and 38e Avenue. That’s all it took for the founder to call the new business 37e AVENUE. Since then, the agency has changed address and scope. But it has kept its name.